NICK BONIN FIGHTS THROUGH THE PAIN ON EMOTIONAL NEW SINGLE “SAD”
LISTEN HERE
Today, rising alt-rock singer Nick Bonin refuses to suffer in silence — giving voice to painful truths on his raw new single “Sad.” Listen HERE via Masked Records/Warner Records. The soaring emo pop-rock anthem seamlessly blends Bonin’s deeply personal lyrics with Andrew Migliore’s (Juice WRLD, Travis Barker, WILLOW), explosive, hook-filled production.
Direct and hard-hitting, “Sad” is an attention-grabber from the first verse. “Man, I get it why they do it, it ain’t hard to fall the victim,” Bonin sings with palpable urgency. The North Carolina newcomer then expresses his frustration with the human condition as the soundscape accelerates with punctuating drums, crashing guitars, and an empowering chorus: “We are sad, sad, sad, sad, sad.”
Bonin then flexes his fast-paced flow as a rapper, ripping through the reasons for his despair — the people who weren’t there for him, the weight of life’s burdens, and his search for purpose. Ultimately, “Sad” serves as the latest example of the artist’s penchant for using his pain to help others feel less alone. In many ways, it picks up where July’s “In My Head” left off, by chronicling the thoughts running through his mind.
Before that came the in-your-face “Next Time It’s Too Late,” which was Bonin’s first release since his breakthrough with 2020’s “Fell Too Far,” which boasted a Faze Clan-produced music video and racked up more than 69 million streams. With “Sad,” Boninconfidently gives a voice to the disaffected and lays the groundwork for a blockbuster second half of 2022. After all, he plans to drop two more songs before the year is out.
Photo Credit: Nathan James
